Hello
I'm Remeny, lovely to see you here. I bring the client perspective into agency growth and M&A, built on 25 years working inside agencies myself. I'd love to take this from here to a call or even a coffee, it's far more human. If you're up for it, let's start with a zoom coffee - which you can book here.
As a starting point, if you'd like to find out a bit more about me and why I do what I do... read on.
About me - in a nutshell
I have over 20 years’ experience working for a variety of agencies in client advocacy and insight research, marketing and new business.
Ultimately, I help businesses understand what their clients REALLY think about them with the goal of turning their clients into advocates. My experience has helped build relationships between businesses and their clients in a humancentric way.
I get under the skin of a business by interviewing clients and feeding back ways that can improve a business and the way they engage with their clients in a human way. I have built up a range of methods that ensures business improvement and growth, while building long-lasting relationships that are based on a strong foundation of trust and respect between businesses and their clients, with the aim of turning them into advocates.
About me - in a nutshell
I have over 25 years' experience working for a variety of agencies in client advocacy, insight research, marketing and new business.
Ultimately, I help agencies, and the buyers and investors looking at them, understand what clients really think, with the goal of turning that insight into stronger relationships, more revenue, and real evidence of value. My experience has helped build relationships between businesses and their clients in a human-centric way, whether that business is growing, or preparing for a sale.
I get under the skin of a business by interviewing clients and feeding back ways to improve how they engage, in a way that's genuinely human. I've built up a range of methods that support growth and strengthen long-term relationships, based on trust and respect, whether the goal is turning clients into advocates, or giving a buyer real confidence in what they're acquiring.
My core strengths are being STRATEGIC, I have strong COMMUNICATION skills and I'm EMPATHETIC.
For the traditional way of finding out more about me - check out my LinkedIn profile.
My story
Chapter one - being a nomad and making friends
Once upon a time, I was a little girl who moved... a lot. I had a nomadic childhood from the age of 9 - moving from the UK to America (all over) - and back again and again and again... I went to 16 different schools growing up... my focus was making friends - fast. My education was all about building relationships with different people from different backgrounds and learning to listen and understand people. It was hard and often scary - but I didn't have a choice... This was the start of the journey that bought me to what I do today - building strong relationships.
Me at 10
The all American kid
Chapter two - occasionally swearing works
At 20 I moved back to London and as a result of my strange education was told I'd never make it to university. This was not acceptable to me - so utilising my courage and determination I managed to blag an interview at University College London... only to be told it was a mistake as I didn't have the right qualifications. Long story short - after I swore at the head of the department, and told him that I was coming for the interview whether they liked it or not - he said yes. I finished my degree in History, Philosophy and Communication of Science at the top of my class. I then went on to get a Masters in Science Communication.
Graduation day at UCL
Chapter three - falling down the digital rabbit hole of agency life
I discovered agency life in 1999 at Reading Room - I did what all good agency people did back then... everything - from project management, consultancy, marketing, new business to making the tea... design and development were the only 2 things I didn't do. Over 5 years, I helped to build the profile of the business and clients from 6 to 60... It was an amazing education in running an agency during the dot.com boom and bust. I then went on to Precedent for 10 years to run their marketing and then new business. It was during this time that my passion for building strong client relationships started and the focus for developing my thinking around client advocacy was born.
Digital award winners!
Waving hello to my new future
Chapter four - Brilliant and Human is born
After many years of building potential and existing client relationships, I could see how hard it was to keep a client loyal and nurtured beyond the existing project, so I decided to dedicate my work to helping agencies do just that, with a focus on building client advocates, and Brilliant and Human was born in 2017. Since then, I've been developing the business, looking for ways of building stronger, more human relationships between agencies and their people, not just their clients but their teams as well. The power of listening, and enabling businesses to hear what their clients and teams really think and want from their agency, brings me joy, and I love it when my clients report back how the insight I've brought back from my interviews has helped them grow and improve. Ultimately, being more human can make you brilliant.
Chapter five - from client advocacy to M&A
Over the years, that same work, helping agencies understand what their clients really think, kept surfacing the same outcomes, stronger relationships, more revenue, and a clearer sense of where the real value in the business sat. It became a natural step to bring that same lens into M&A. The questions a buyer needs answered, how strong these relationships really are, how much depends on one person, how likely the revenue is to stick, are the same ones I'd been helping agencies ask themselves for years. I simply started asking them on behalf of buyers and sellers too.
Today, alongside the growth and client advocacy work that's always been at the heart of what I do, I bring that same client perspective directly into deals, working with agency owners preparing for a sale, and with buyers who want real evidence before they commit.
Bringing the client perspective into agencies
My values and purpose
Human. Honest. Courage.
These are my values and I live them every day in my life and my business.
To be Human = Means to be caring, loving, empathetic, compassionate, helpful with the ability to listen and have a bit of fun in the process.
To be honest = Honesty is critical in all I do. I am always honest and upfront with everyone, even if what I'm saying is not what people want to hear, but I will say it with care and love. People trust me and know I will be loyal, have integrity and fair.
To have courage = To do what I do takes courage, speaking to anyone about sometimes difficult subjects can be hard. I can be challenging and know that what I have to say can be hard. It takes courage to take me on... I think fear is my biggest competitor. People may be afraid to use me - but if they have courage to hear the truth they will see benefits...
My purpose - is to humanise business. I want all businesses to have the courage to build better, more human businesses with their people at the heart of all they do - starting with listening to their people and being accountable to their people.
I wrote a chapter in both books: On a Friday and How to be a 6 Star Business