We help agencies unlock value in their business.
By listening to their existing clients, we uncover hidden opportunities that grow revenue and reduce risk.
The Agency–Client Benchmark Report
What agencies think clients want vs. what clients actually want.
Based on in-depth client and agency interviews, this report reveals the surprising gaps between agency assumptions and client reality and what truly drives long-term, successful relationships.
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Packed with honest insights, practical tips, and expert perspectives, it’s designed to help agencies grow through better communication, clearer positioning, and more human connection.
25+ years inside the agency world - helping agencies build more valuable client relationships.
Through independent client listening programmes, we uncover the opportunities and risks hidden inside client relationships and translate them into clear, actionable insight - whether agencies are focused on scaling or preparing for a future sale.
On average, our clients see a 20% increase in profit from existing clients through a deeper understanding of not just what their clients want, but what they actually need.
Here to help with
Client and Team Insight
For agencies looking to strengthen relationships, improve retention and unlock new growth.
Through independent conversations with your clients and team, we uncover honest perspectives, hidden opportunities and early signals of risk. The insight helps you improve how you work with clients, strengthen your service offering and identify opportunities to grow revenue from existing relationships.
M&A Value Insight
Client relationships drive agency value and risk.
Through independent client conversations, we uncover the signals behind retention, dependency, differentiation and future opportunity. This insight helps agency leaders strengthen their business ahead of a sale and helps buyers gain confidence in the durability of client relationships during due diligence.
Pitch and Proposal Insight
Turn pitches and proposals into valuable learning.
By speaking directly with prospective clients, we uncover what influenced their decision, what won you, or nearly won you the work and where your proposition could be stronger. These insights help refine your positioning, strengthen future proposals / pitches and increase your chances of winning the right clients.
Strengthen your business by listening to the people who matter most - your clients and your team.
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independent client insight research
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buyer-side insight for M&A due diligence
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seller readiness insight (pressure-testing client relationships before a sale)
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post-acquisition client insight to protect value
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pitch & proposal feedback
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client & team advocacy programmes
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marketing, positioning & growth insight
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